Nicolo Grossi
Hey, I’m Nicolo Grossi, founder of UpbeatSEO and an SEO and content strategy expert fluent in English, Italian, and French.
For more than 12 years, I led SEO and content across marketplaces, hotel brands, ski travel, and fintech, building search visibility and systems that scaled reliably. Eventually, I stepped out of the corporate world to focus on what I care about most: helping teams build evergreen, AI-ready growth engines without hiring large SEO teams or wasting months on guesswork.
Today, I specialise in the intersection of SEO, content strategy, and AI frameworks, where the highest leverage lives. My work integrates:
- Technical SEO foundations to keep your website fast, structured, and crawlable
- On-page and entity optimisation designed for AI Overviews and answer engines
- Search-aligned content strategy that prioritises rankings, intent, and conversions
- AI-assisted workflows that streamline production without sacrificing quality
- Evergreen system design. Content that compounds instead of decaying
Instead of generic audits or one-off blog posts, I build repeatable SEO and content systems that scale organic traffic, generate pipeline, and reduce operational overhead.
Whether you’re a startup founder with limited resources, a marketing director who needs a plug-and-play content engine, or a digital VP looking for enterprise-grade search stability in the age of AI, my goal is always the same:
👉 Make your brand discoverable, trusted, and chosen. Not just found. Not just clicked. Chosen. If you want a website that performs reliably, and content that ranks, converts, and compounds, this is what I do best.What I Do
Testimonials
Nico is dedicated, self-motivated, and methodical. He showed a high level of content, outreach, and SEO skills and was a valuable contributor to Fiverr SEO strategic projects. Nico is a professional I could always rely upon to get the job done.
Nicolo is a great worker. He is very motivated, highly skilled and always willing to go the extra mile. I really enjoyed working with him: he is so open minded and always full of creative and great ideas!
Nicolo is a rare person which brought a lot of value to the company. The fact that he has assorted and unique background and work experience puts him in a very good position as original thinker, outside the box and great motivation.
Nicolò is a great leader and mentor: he is very passionate in any project he receives and adapts great with his clients, with his abilities, adaptability, and dedication. I really appreciate his technical skills in marketing and SEO.
It was a great pleasure to work with Nicolo! At all times I have found him to be a reliable, efficient, hard-working, courteous and highly organized worker. I have always been very impressed with the way that he has approached work.
Experience
